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A good 20 years ago, Audi opened up the sporty premium compact market segment with the first S3. Now the brand is presenting the new generation – an S3 Sportback and an S3 Sedan. Its 2.0 TFSI engine produces 228 kW (310 PS) of power and 400 Nm (295.0 lb-ft) of torque. Both models (S3 Sportback: Combined fuel consumption in l/100 km: 7.4 (31.8 US mpg); Combined CO2 emissions in g/km: 170–169 (273.6–272.0 g/mi); S3 Sedan: Combined fuel consumption in l/100 km: 7.3–7.2 (32.2–32.7 US mpg); Combined CO2 emissions in g/km: 166–165 (267.2–265.5 g/mi)) accelerate from 0 to 100 km/h (62.1 mph) in 4.8 seconds. A seven-speed S tronic, the quattro drive with intelligent control, and an S-specific sport suspension with optional damper control deliver the power to the road effortlessly. A number of other new features – including the operating concept, infotainment, and assist systems – round off the high-tech character of the S3 models.

 

Characteristic design and lighting

The new S3 models3 display their dynamic character from the very first glance. The front is dominated by the Singleframe with its large rhombus-patterned grille and impressive air inlets, while the housings of the exterior mirrors have a gleaming aluminum look. The shoulder of the body extends in a strong line from the headlights to the rear lights. The areas below are curved inward – a new element of Audi’s design that places a stronger emphasis on the wheel arches. 

The new S3 Sportback4 and the S3 Sedan5 can be fitted with matrix LED headlights on request. Their digital daytime running lights consist of a pixel array made up of 15 LED segments, ten of which form two vertical lines. At the rear end, the large diffuser and the four exhaust tailpipes accentuate the sporty look. 

Powerful drive

With 228 kW (310 PS) of power and 400 Nm (295.0 lb-ft) of torque, the new S3 models3 are powered by the 2.0 TFSI engine3. High-tech features like the Audi valvelift system (AVS) – which adjusts the lift of the intake valves as required – mean that the combustion chambers are well filled, while thermal management helps to ensure high efficiency. Both models3 accelerate from 0 to 100 km/h (62.1 mph) in 4.8 seconds on the way to an electronically governed top speed of 250 km/h (155.3 mph). The driver can use the standard series Audi drive select system to make the sound of the powerful four-cylinder turbo engine even crisper.

The seven-speed S tronic with lightning-fast gear shifts and freewheeling function and the quattro all-wheel drive deliver the torque to the road. The hydraulic multi-plate clutch in front of the rear axle is fully variable and moves between the front and the back as required, combining dynamic performance with stability and efficiency. It is managed by the modular dynamic handling control – a new system that closely links the quattro drive to the Electronic Stabilization Control (ESC) and the controlled dampers that are available optionally. 

Dynamic suspension

With its four-link rear axle and progressive steering, the standard suspension offers everything that is required for pleasurable driving. It lowers the body by 15 millimeters (0.6 in). Audi can also install the series S sport suspension with damper control on request. Valves control the oil flow in the dampers so that they adapt to the condition of the road, the driving situation, and the driver’s requests in an individual and ongoing in a few thousandths of a second. The spread between comfort and dynamism is even wider than for the predecessor model. 

The new electric brake booster ensures strong and spontaneous deceleration. All four brake disks are internally ventilated. The brake calipers come in black as standard, with red offered as an option. The S3 models3 come with 18-inch wheels as standard, with 19-inch wheels available optionally.

Generous space concept

Compared with their predecessors, the new S3 models3 have grown in size: The Sportback4 and the Sedan5 are three centimeters (1.2 in) and four centimeters (1.6 in) longer respectively, while both models are three centimeters (1.2 in)wider. 

The five-door car is now 4.34 meters (14.2 ft) in length, while the four-door is 4.50 meters (14.8 ft) long. Other than minimal differences, the two body variants are identical in terms of width (1.82 m (6.0 ft)), height (1.43 m (4.7 ft)) and wheelbase (2.64 m (8.7 ft)). The interior offers greater shoulder room and elbow room. The luggage compartment of the S3 Sportback4 holds between 325 and 1,145 liters (11.5–40.4 cu ft) depending on the position of the rear bench seat, while the Sedan5 has a capacity of 370 liters (13.1 cu ft)

Sporty interior 

The strikingly sporty design of the new S3 models3 continues on the inside – with the new, compact shifter for the seven-speed S tronic and decorative aluminum or carbon inlays whose design evokes the cut of the headlights. The cockpit is focused on the driver. The distinctive air vents form a single unit with the instrument cover, underlining the sporty character. A 10.25-inch digital display is offered as standard. Alternatively, the Audi virtual cockpit and its “plus” version can be selected. Both have a 12.3-inch diagonal, with the latter also offering three different screens. The optional ambient lighting package plus delivers targeted lighting effects in the dark. The sport seats have been newly developed, and their standard series upholstery is largely made from recycled PET bottles, accentuated by stylish contrasting stitching.

In the middle of the instrument panel is a 10.1-inch touch display embedded in a large black panel. It recognizes letters entered by hand and provides acoustic feedback. As an additional operating level, the infotainment can also be voice-controlled using natural language as standard. Audi also supplies a head-up display as an option. 

A new generation of infotainment 

The MMI operating concept of the new S3 models3 is powered by the third generation modular infotainment platform (MIB 3). Its computing power is ten times higher than that of its predecessor, it performs all tasks relating to connectivity with LTE Advanced speed, and it has an integrated Wi-Fi hotspot. Route guidance is flexible and accurate. Navigation offers predictions on the development of the traffic situation, high-resolution satellite images from Google Earth, and information about the traffic flow. Individual settings, such as frequently selected destinations or air conditioning preferences, can be stored in up to six user profiles. 

The Audi connect online services also include car-to-X services, which help with finding available parking spots on the roadside or allow the driver to surf the green wave by communicating with traffic lights in cities like Düsseldorf and Ingolstadt. Connectivity between the new Audi S33 and the user’s smartphone is free of charge via the myAudi app, as well as via Apple CarPlay, Android Auto, and the Audi phone box – which links the device to the vehicle’s antenna and charges it inductively. 

Another feature is the Audi connect key, which authorizes the customer to lock and unlock the car and start the engine via their Android smartphone. For HiFi fans, the Bang & Olufsen premium sound system with 3D sound delivers a particularly spatial soundscape.

With positions one to five in the first race at Spa-Francorchamps (Belgium), title defender Audi had a dream start into the new DTM season. Outstanding driver in Saturday’s 1-2-3-4-5 success was the Swiss Nico Müller from Audi Sport Team Abt Sportsline.

 

Audi presents the SQ7 and the SQ8 with new TFSI engines. The brand is thus responding to the worldwide trend toward sporty gasoline engines in the high-performance SUV segment. The Audi SQ7 and SQ8 feature numerous high-tech suspension components and offer new connectivity and assistance functions. They will launch on the European markets beginning in autumn 2020.

 

In June 2020, the next generation of a lighting technology premiered in the Audi Q5: digital OLED technology. With organic light-emitting diodes (so-called OLEDs), Audi was a pioneer as far back as in 2016. Now digitalization is ringing in a new age. This technology promises to improve road safety and is the first to allow for personalization of the taillight signature.

Technical Development – internally referred to at Audi as “TE” – is the place where the brand’s heart beats. It is the place where “Vorsprung durch Technik” becomes a reality. The engineers develop innovations from the initial idea to market level. The new “Audi TechFocus” online newsletter provides detailed insights behind the scenes of TE. The topic of the premiere issue: patents. Or: this is how we document “Vorsprung durch Technik.”

In 1970 – in other words, exactly 50 years ago – the “Technical Development” department moved into the first new facilities on the northern periphery of Ingolstadt. The complex has continuously been expanded ever since. By now, nearly 10,000 technicians and engineers are engaged in research and development just at the Ingolstadt location. Together with the nearly 2,000 TE employees in Neckarsulm and the developers in Győr, Beijing and San José Chiapa they form the innovation laboratory of the Four Rings – and very successfully so. The number of patent applications filed is one of the benchmarks for the brand’s strong innovative prowess.

How many patent applications does Audi file per year?

AUDI AG is the leader in patent applications filed for electric drives in Germany

Whereas many competitors purchase electric drive technology, Audi develops it in-house in many areas. As the most innovative premium brand, Audi is the leader in patent applications filed for electric powertrains in Germany. The statistics prove this, too: According to an analysis of the German Patent and Trade Mark Office and the European Patent Office (EPO), in 2019, a total of 660 patents were filed with effectiveness just in Germany. These applications refer only to vehicles with electric powertrains. Compared to 2017, this corresponds to an increase of 42 percent. With 57 patent applications filed for the plug-in hybrids and the models of the all-electric Audi e-tron, Audi occupied the top spot. “This is ‘Vorsprung durch Technik’ and shows the great innovative spirit of our developers,” says Roman Straßer, Head of Development, Power Electronics and Charging Systems. But not just the Patent Office documents Audi’s top ranking in the area of ideas and inventions. In 2020, the renowned Center of Automotive Management (CAM) recognizes Audi as the winner in the area of alternative drives with the AutomotiveINNOVATIONS Award.

What are examples of patent applications?